"How much will it cost?" is the first question every sole trader asks when considering a new website — and the second follows immediately: "Am I about to be ripped off?" The market is split between two extremes. On one side, offers of "a website for 2,000 CZK"; on the other, agencies demanding a hundred thousand or more for a simple brochure site. Reality lies somewhere in between, and it's quite possible to make sense of it once you know what you're actually buying for that price.
Why prices vary so widely
The price of a website isn't a random number — it reflects three things: the technology it's built on, the scope of work involved, and what extras are included in the price.
Template-based solutions (WordPress, Wix, Mioweb and similar) are the cheapest option, because the developer isn't building anything from scratch — they're customising a ready-made system. Single-page brochure sites typically range from 7,000 to 10,000 CZK, multi-page sites from 15,000 CZK upwards. The downside: you share the same foundation with hundreds of thousands of other websites, updates and security patches accumulate over time, and both speed and flexibility have a natural ceiling.
A bespoke website built with a modern framework (e.g. React, Next.js) is a different league technically — the site isn't assembled from pre-made building blocks but tailored precisely to the needs of a given business. This typically makes it faster, more secure (fewer plugins = fewer vulnerabilities to patch), and easier to scale in the future. At agencies offering this, prices for a simpler site typically start from 15,000 CZK, and for more complex projects commonly exceed 30,000–50,000 CZK.
Fully custom projects (e-shops, booking systems, integrations with invoicing software) move into the tens or hundreds of thousands of crowns, because this is genuine bespoke software development, not assembly from pre-made components.
What you should get for a reasonable price
Regardless of which package you choose, a solid proposal should include:
- Responsive design — a site that works and looks good on mobile, since most visitors now arrive via their phones.
- Basic SEO — a properly structured page, meta descriptions, a sitemap, so Google and AI search engines can find you.
- HTTPS security — standard practice today, not an added extra (certificates are now mostly free and automated).
- A clear breakdown of what is and isn't included — hosting, domain, number of post-handover revisions, and how future changes are handled.
Watch out for proposals where the price covers only "template installation" without genuinely adapting the content and design to your business — such a website may be cheap, but it won't do the main job: bringing you customers.
Why a bespoke website built with modern technology pays off today
Just a few years ago, the difference between a WordPress site and a bespoke website was mainly a matter of aesthetics. Today it's also a matter of performance and security. Websites built on modern frameworks like Next.js load faster (which also affects how well search engines rank them), present a smaller attack surface for security vulnerabilities, and adapt more readily to new technologies — including how AI assistants now interact with websites when searching for and recommending services.
In other words: investing in more modern technology now pays off not only in design, but also in how easily new customers can find you.
Summary — what to ask before you say yes
- What technology is the website built on, and why that particular one?
- What exactly is included in the price (hosting, domain, number of pages, revisions)?
- How will the website be managed and updated after completion?
- Is the price backed by a defined scope of work, or is it just a "starting from" figure that will inflate later?
Honest answers to these four questions will tell you more about a proposal than any number on its own. And if you come across an offer for a modern bespoke website at a price close to a template solution — it's worth asking whether that's an opportunity rather than a reason for suspicion. Sometimes it simply means someone who is still building their reputation and offering quality at a price that will naturally rise over time.